DAKOTA REIDER
Marketing Director
- 8+ Years Experience
- 100+ Clients Served
- $20M+ Generated
As a results-driven marketer with over 8 years of diverse experience, I have spearheaded, rehabilitated, and revolutionized the marketing departments for full-stack agencies, non-profits, off-Broadway productions, educational organizations, large firms, small businesses, and arts companies. I take pride in building creative, adaptive marketing strategies backed by data and designed to make memorable, conversion-driving impacts. As a Marketing Director, I leverage the unique strengths and styles of all collaborators to execute flawless deliverables with efficiency.
CONTACT: dakota.reider1@gmail.com | 609-389-3514
DAKOTA REIDER
Marketing Director
As an experienced, results-driven marketing director, I have spearheaded, rehabilitated, and revolutionized marketing departments for agencies, non-profits, educational organizations, small businesses, and arts companies. I take pride in building creative, adaptive marketing strategies backed by data and designed to make a memorable, conversion-driving impact.
CONTACT: dakota.reider1@gmail.com | 609-389-3514
or view PDF resume
DAKOTA REIDER
Marketing Director
As an experienced, results-driven marketing director, I have spearheaded, rehabilitated, and revolutionized marketing departments for agencies, non-profits, educational organizations, small businesses, and arts companies. I take pride in building creative, adaptive marketing strategies backed by data and designed to make a memorable, conversion-driving impact.
CONTACT: dakota.reider1@gmail.com | 609-389-3514
CREATIVITY + DATA = GREAT MARKETING
CREATIVITY + DATA
= GREAT MARKETINGMy marketing process recognizes that all situations, businesses, and clients are unique. As a creative with a penchant for data analysis, I blend both the artistic and analytical elements of marketing to create cohesive and tailored marketing initiatives that are as unique as the businesses they benefit – guaranteed to stand out and make memorable, conversion-driving impacts.
Company: Brass Jar Productions | Role: National Marketing Director
Breaking Records for the Off-Broadway 'Smashed' Hit: Drunk Shakespeare
As the Director of Marketing for Brass Jar Productions – the production company behind the ‘smashed’ off-Broadway hit, Drunk Shakespeare – I lead the theatre’s marketing efforts across multiple regions and media markets (Brass Jar owns and operates theaters in 5 cities across the United States), and create a consistent base of repeat and first-time patrons.
Key Impacts
Growth: Tasked with growing the company, I increased average ticket sales by 300% after implementing a strategic focus on branding, targeted marketing, and reseller partnerships. I conceptualized and oversaw the marketing and development process for the opening of The Ruby Theatre in Times Square – the first new off-Broadway venue in over 10 years – to finally give the decade-running show a permanent home in NYC. I did the same with The Emerald Theatre, Brass Jar’s newest custom-built venue in Houston, Texas.
Advertising: I oversaw, profitably grew, and directly managed an annual advertising budget of $3M+ with an average ROI of 50%. Despite running since 2014, Drunk Shakespeare is enjoying record-breaking sales due to these efforts.
Sustainability: Reacting to record-breaking growth, I implemented organizational systems to sustain profitable advertising and ticket sale demand. In addition, I hired, developed, and oversaw the marketing team, in addition to other vital roles such as the Company Manager, Box Office Manager, and local venue managers.
Agency: TangoSquared | Role: Director of Marketing
Building a world-class marketing department within a full-stack agency
As the Director of Marketing for TangoSquared – a digital marketing and design agency – I led the marketing team and consistently exceeded ROI and sales targets for clients in a multitude of industries, including SaaS, Healthcare, Education, and Retail.
Key Impacts
Expansion: Tasked with building TangoSquared’s marketing department from the ground up, I oversaw a team of 8 full-time employees and improved overall client satisfaction by 80%, while increasing revenue from marketing services rendered by 200%.
Data Management: By building a culture of robust data management, campaign testing, and continuous optimization, campaign performance improved across all clients by an average of 55%.
Client Acquisition: I acted as the main point of contact for current and prospective clients, and built a client acquisition strategy that doubled acquisitions from the previous year, while also achieving a 100% client retention rate during my tenure.
Client: Entrada Piano | Role: Marketing Manager
Transformative marketing for an educational software company
As the Marketing Manager for Entrada Piano – a startup educational program led by world-renowned pianist Fred Karpoff – I grew the company’s user base from 50 people to over 400, while continually expanding and improving marketing efforts across all channels.
Key Impacts
SEO: By completely rewriting and redesigning the entire site with a topic and keyword focus in mind, adding a regularly updated blog offering, and ensuring proper back-end practices, SEO performance increased by 68%.
Conversions: By implementing a free trial – supported by appropriate email and retargeting strategies – conversions jumped by 200% with a 70% post-trial retention rate.
Email: Encapsulating a complete redesign of email automation structure, new copy guidelines, and retargeting efforts, my email marketing plan led to a 90% increase in email driven conversions.
Company: Harbor Stage Theatre Co. | Role: Director of Marketing
Community-focused marketing to transform a non-profit arts company.
As the Marketing Manager for Harbor Stage – a non-profit community theatre company – I engaged in grassroots, community-focused marketing tactics that built brand-loyal audiences, consistently sold out shows, and drove a constant flow of engaged donors.
Key Impacts
Rebrand: By spearheading a total rebrand of the company, Harbor Stage saw a 125% increase in brand engagement and a 150% increase in average ticket sales over the proceeding 6 months.
ROI: After implementing real-time campaign management and ongoing budget/strategy adjustments, average ROI increased by 32%.
Profitability: During my time overseeing the marketing budget and overall strategy, Harbor Stage achieved net profitability on all campaigns, and exceeded ticket sales goals on 95% of productions and events.
Company: Dakota & Elle | Role: Owner
A personal business as "New Jersey's Most Beloved Tenor and Soprano"
As a classical tenor trained by Juilliard Master-Teacher, Steven Schnurman, I’ve built a longstanding business and reputation with my partner, Elle River, as professional vocalists. As Dakota & Elle, we develop and perform in sold-out concerts and accept high-profile private bookings.
“Dakota has proven invaluable to our company. He is intelligent, poised, well-spoken, creative, efficient, and insightful. As our Director of Marketing, he has exponentially grown our community, brand, and revenue.”
– Michael | FOUNDER, HARBOR STAGE THEATRE
Freelance Work
Along with my long-term positions, I have served a variety of clients on a freelance basis. Some of the most notable are listed below:
Shore Preventative Wellness Center
Designed social media and print campaigns, achieving increased organic reach and organic MQLs.
Bellarine Theatre Company
Led all marketing efforts for the company's summer show - selling out all performances and bringing in record sales and profits.
Elle Michael River
Conceptualized and designed Elle Michael River's website, and acted as a marketing consultant for this emerging author.
Our Gang Players
Acted as the company's social media manager, resulting in 150% increase in organic reach and engagement.
(or keep scrolling to learn even more)
ADDITIONAL EXPERIENCE
A 5+ year background in graphic design
From creating designs from the ground up, copywriting, composition, viewer psychology, and design supervision/review: I’ve been at every level of the design process. A strong background in graphic design allows me to understand every facet of the design and asset creation process – integral to great marketing leadership. Below are a few top performing assets.
Top Performing Ads
Posters, Playbills, and Print
A history in video production
Like design, I’m experienced in every aspect of the video production process, from conceptualizing, scriptwriting, filming, and post-production. See a couple of top-performing examples below:
“Dakota recognizes that marketing is both an art and a science.”
– Sherry S | FOUNDER, OGP
