DAKOTA REIDER
Marketing Director
A results-driven marketing director with over a decade of experience building nationally scaled revenue engines, driving triple-digit growth, and launching category-defining campaigns that deliver sustained profitability.
I’ve led and revitalized marketing departments across full-stack agencies, off-Broadway productions, nonprofits, large firms, startups, and tech companies.
My approach blends creative strategy with rigorous data analysis to produce memorable campaigns that drive measurable conversion. As a Marketing Director, I focus on aligning teams around their strengths to deliver high-impact work efficiently and consistently.
CONTACT: dakota.reider1@gmail.com | 609-389-3514
DAKOTA REIDER
Marketing Director
As an experienced, results-driven marketing director, I have spearheaded, rehabilitated, and revolutionized marketing departments for agencies, non-profits, educational organizations, small businesses, and arts companies. I take pride in building creative, adaptive marketing strategies backed by data and designed to make a memorable, conversion-driving impact.
CONTACT: dakota.reider1@gmail.com | 609-389-3514
or view PDF resume
DAKOTA REIDER
Marketing Director
As an experienced, results-driven marketing director, I have spearheaded, rehabilitated, and revolutionized marketing departments for agencies, non-profits, educational organizations, small businesses, and arts companies. I take pride in building creative, adaptive marketing strategies backed by data and designed to make a memorable, conversion-driving impact.
CONTACT: dakota.reider1@gmail.com | 609-389-3514
CREATIVITY + DATA = GREAT MARKETING
CREATIVITY + DATA
= GROWTHEffective marketing starts with recognizing that every business, audience, and challenge is different. By combining creative instinct with data-driven analysis, I build tailored strategies that are cohesive, distinctive, and designed to deliver memorable, conversion-focused results. Marketing is both art and science, and should never be treated as just one.
Company: Brass Jar Productions | Role: National Marketing Director
Breaking Records for the Off-Broadway 'Smashed' Hit: Drunk Shakespeare
As the Director of Marketing for Brass Jar Productions – the production company behind the ‘smashed’ off-Broadway hit, Drunk Shakespeare – I led the company’s marketing efforts across multiple regions and media markets (Brass Jar owns and operates theaters in 5 cities across the United States), and create a consistent base of repeat and first-time patrons.
Key Impacts
Growth: Tasked with growing the company, I increased average ticket sales by 300% after implementing a strategic focus on branding, targeted marketing, and reseller partnerships and continued to break the company’s ticket sales records 20 times throughout my tenure. I conceptualized and oversaw the marketing and development process for the opening of The Ruby Theatre in Times Square – the first new off-Broadway venue in over 10 years – to finally give the decade-running show a permanent home in NYC. I followed by spearheading the marketing and development for The Emerald Theatre, Brass Jar’s newest custom-built venue in Houston, Texas.
I conceptualized and built the branding and marketing strategy for new seasonal productions – Drunk Dracula and Drunk Christmas Carol – bringing in record-breaking sales year over year.
Advertising: I oversaw, profitably grew, and directly managed an annual advertising budget of $3M+ with an average 4x return.
Sustainability: Reacting to record-breaking growth, I implemented organizational systems to sustain profitable advertising and ticket sale demand. In addition, I hired, developed, and oversaw the marketing team, in addition to other vital roles such as the Company Manager, Box Office Manager, and local venue managers
Agency: TangoSquared | Role: Director of Marketing
Building a world-class marketing department within a full-stack agency
As the Director of Marketing for TangoSquared – a digital marketing and design agency – I led the marketing team and consistently exceeded ROI and sales targets for clients in a multitude of industries, including SaaS, Healthcare, Education, and Retail.
Key Impacts
Expansion: Tasked with building TangoSquared’s marketing department from the ground up, I oversaw a team of 8 full-time employees and improved overall client satisfaction by 80%, while increasing revenue from marketing services rendered by 200%.
Data Management: By building a culture of robust data management, campaign testing, and continuous optimization, campaign performance improved across all clients by an average of 55%.
Client Acquisition: I acted as the main point of contact for current and prospective clients, and built a client acquisition strategy that doubled acquisitions from the previous year, while also achieving a 100% client retention rate during my tenure.
Client: Entrada Piano | Role: Marketing Director
Transformative marketing for an educational software company
As the Marketing Director for Entrada Piano – a startup educational program led by world-renowned pianist Fred Karpoff – I grew the company’s paying subscribers from 50 to 400+, while continually expanding and improving marketing efforts across all channels.
Key Impacts
SEO: By completely rewriting and redesigning the entire site with a topic and keyword focus in mind, adding a regularly updated blog offering, and ensuring proper back-end practices, SEO performance increased by 68%.
Conversions: By implementing a free trial – supported by appropriate email and retargeting strategies – conversions jumped by 200% with a 70% post-trial retention rate.
Email: Encapsulating a complete redesign of email automation structure, new copy guidelines, and retargeting efforts, my email marketing plan led to a 90% increase in email driven conversions.
Company: The Jersey Shore Arts Center | Role: Director of Marketing
Community-focused marketing to transform a historic arts center
As the Director of Marketing for The Jersey Shore Arts Center – a non-profit arts organization – I engaged in grassroots, community-focused marketing tactics that built brand-loyal audiences, consistently sold out shows, and drove a constant flow of engaged donors.
Key Impacts
Awareness: I elevated JSACs market visibility through improved on-site physical marketing, a redesigned website and digital presence, press relations, and local outreach initiatives, increasing attendance, media coverage, and partnerships with regional arts and community organizations.
Donor Improvement: As a non-profit arts center, JSAC relies heavily on donors. I led the creation and implementation of a structured digital donation and fundraising strategy, resulting in a 250% increase in total donations and a 62% increase in average donation value.
“Dakota has proven invaluable to our company. He is intelligent, poised, well-spoken, creative, efficient, and insightful. As our Director of Marketing, he has exponentially grown our community, brand, and revenue.”
– Michael | FOUNDER, HARBOR STAGE THEATRE
Freelance Work
Along with my long-term positions, I have served a variety of clients on a freelance basis. Some of the most notable are listed below:
Shore Preventative Wellness Center
Designed social media and print campaigns, achieving 300%+ increased organic reach and a 3x increase of organic MQLs.
Elle Michael River
Conceptualized and designed Elle Michael River's website, and acted as a marketing consultant for this acclaimed author and playwright.
Our Gang Players
Contracted marketing manager for this community theatre organization with a rich half-century history, resulting in 150% increase in organic reach and engagement and a 4x increase in ticket sales compared to the previous year.
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